Holoride’s immersive in-vehicle media platform will be integrated with the Elrond blockchain and non-fungible tokens. This will allow location-based data to be processed more effectively, in real time. The firm is hoping to incentivise XR passenger entertainment system content creators, and deliver more bespoke user experiences ahead on the platform, which launches next year.
Benefits of NFTs for Holoist’s immersive in-vehicle media platform
The news has raised eyebrows because Holoride doesn’t need NFTs or the blockchain. TechCrunch makes the situation clear, though. Far from jumping on the bandwagon, Holoride is using smart contracts to improve overall transparency. The NFTs make it possible to distribute content more fairly and offer developers more accurate compensation for their creations. This approach also means user experiences can become more customisable.
“We said we want to connect all our ecosystem partners in a very fair and transparent manner from the beginning, and blockchain technology delivers exactly on that,” said Holoride CEO and founder, Nils Wollny. “Every transaction and engagement can be stored in the blockchain. For car manufacturers, they can see how much time was spent with Holoride experiences in their cars. And for content creators, it’s transparent on how much time was spent with their title.”
What is Holoride?
Holoride sells itself on ‘turning vehicles into moving theme parks’ and has been dubbed the future of in-vehicle entertainment. Everything from geographical location to information on when the driver applies the brakes is used to deliver hyper-immersive XR experiences.
The system can take data on what is happening to the vehicle IRL and make content more journey specific. For example, when the the car stops moving the virtual environment might also come to a standstill. Remarkably, Holoride also claims to help reduce motion sickness.
In other NFT gaming news, MyMetaverse and The Sandbox have both announced non-fungible real estate sales in recent weeks. It’s the latest sign of virtual land’s exponential increase in value.
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