The drop was cryptic. The Big Game commercial concealed the clue. Finally, after finding the “hidden” QR code, fans got a chance to win LeBron James NFTs.
“The Moment of Truth” Super Bowl Ad
It was Crypto.com’s very first Super Bowl commercial. True fans of LeBron James and NFTs must have read between the lines. They eagerly watched LeBron’s life story. To their amazement, fans found crypto-related easter eggs as the ad progressed.
By a third of the video, at 0:10, fans spotted a QR code appearing in a split second behind young LeBron. When fans scanned it, the code took them to a secret webpage at Crypto.com. “Now that you’re here, you got a shot at owning a limited edition NFT,” the page read. Immediately, Fans eagerly submitted their email to the secret site to receive further instructions.
5,550 LeBron James NFTs Airdropped to Fans
After signing up for Crypto.com’s NFT platform, 5,550 fans got lucky. The random picks got the LeBron James NFTs airdropped to them.
The NFTs belong to three tiers. Tier 3 had 5 NFTs with 1000 editions each. These featured the commercial’s on-set details. Meanwhile, Tier 2 included 5 NFTs with 100 editions. These pictured details of LeBron’s Akron room, as well as the ad’s director, Calmatic.
Finally, Tier 3 featured exclusive shots of the GOAT himself. This group had 5 NFTs with only 10 editions each. It even highlighted some behind-the-scenes shots of the ad.
Resale of LeBron James NFTs to Support the GOAT’s Family Foundation
Proceeds from secondary market sales will go to LJFF (LeBron James Family Foundation). The organization is supporting education and workforce initiatives that build on Web3.
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