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    Nivea NFT debut collection completely sold out in just 3 days

    By James EllisDecember 18, 20212 Mins Read

    Global skincare brand Nivea’s first entry into the NFT world proves a huge success. The NFT, “The Value of Touch”, launched on December 13th. The collection of 15,000 NFTs sold out in less than 72 hours, proving that we need to look after our skin, even in the metaverse. 

    Furthermore, the NFTs were released for free, enabling everyone to get one if they wanted. Affordability is a crucial aspect of the Nivea ethos. They chose to provide a free project as they began their metaverse journey.

    image of woman touching someones face as they sit in a chair. nivea nft
    The Nivea NFT collection completely sold out in 72 hours.

    The Nivea NFT is free

    The digital artwork for the Nivea NFT is by Clarissa Baldassarri, an Italian visual artist. Clarissa had temporary visual impairment early on in her career as a painter. The experience inspired her, and she rediscovered art through a process she refers to as ‘conscious touch’. 

    The wider project is the creation of Publicis OneTouch. They are a bespoke agency model from Publicis Groupe for NIVEA. Kim Piquet, Executive Director Social, PR and Platform Creativity for Publicis OneTouch stated, “We looked at NFTs through a different angle than that of exclusivity. Our Nivea NFT is valuable not because it is rare, but because it is free.”

    Meanwhile, as well as costing nothing, fans didn’t even need a crypto wallet to claim their NFT. Nivea wants to focus on accessibility as they enter the metaverse space. Many who collected the Nivea NFT would have been entirely new to the space, so it is excellent to see them promoting this.

     


    All investment/financial opinions expressed by NFTevening.com are not recommendations.

    This article is educational material.

    As always, make your own research prior to making any kind of investment.

    Metaverse nivea nft
    James Ellis
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    James is an English teacher and freelance writer with a passion for NFTs, football, film and technology.

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