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    Home » News » Paul Dupuis Takes Watch Ownership To A New Level With NFTs

    Paul Dupuis Takes Watch Ownership To A New Level With NFTs

    By Reethu RaviMarch 8, 2022Updated:September 21, 20222 Mins Read

    Newly-launched Watch Collective from Paul Dupuis has a unique offering—mint a 3D watch NFT and get a real-world Swiss-made equivalent watch. At least, that’s what the brand claims. Paul Dupuis is a luxury Swiss watch manufacturer that is now pivoting its business to enter the metaverse. As a first step, the brand claims to offer physical watches with each mint.

    Paul Dupuis luxury watch in gold and black with diamonds
    Paul Dupuis Watch Collective aims to bridge the gap between NFTs and luxury watches. Credits: Paul Dupuis

    Paul Dupuis is offering luxury watch NFTs

    The first collection from Paul Dupuis Watch Collective will include 5,555 randomly generated luxury watch NFTs. All NFTs are based on two watch models and a range of custom-built traits. These traits vary from colour schemes and materials, to dial finishes, straps, and individual components. Apparently, the two models took over three years of development. 

    After minting, whoever holds the NFTs for a set period of time can claim one real-world physical luxury watch corresponding to their NFT. One lucky holder of a 1/1 gold piece with a diamond bezel can claim a physical watch with real gold and diamonds. 

    Besides, the NFTs offer holders several benefits. First and foremost, all holders automatically become members of the watch collective, with exclusive access to the Paul Dupuis world. The members will also have access to a future metaverse, which aims to be the go-to spot for luxury watch enthusiasts. Several real-life events, including watch model launches and yacht parties, are also in the pipeline. Members will also get a chance to win exclusive airdrops and physical products. Besides, the brand also claims to be collaborating with artists, designers and major sports organisations.

    The Watch Collective from Paul Dupuis has some tall orders to fulfil. While they claim to bridge the gap between NFTs and luxury watches, will they actually deliver? Well, it remains to be seen. 

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    Reethu Ravi
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    Reethu Ravi is a journalist currently based in the UK, covering environment, sustainability, tech and innovation. When not found between the pages of a book, she can be seen catching up on the latest developments in the tech world. A naval architect-turned-journalist, she loves bringing stories of change and innovation to the limelight.

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