Pepsi partnered with American singer and songwriter Mary J. Blige to be a co-presenter of the inaugural “Strength of a Woman” Festival & Summit. They organized various activities in support of female artists, musicians, creatives, entrepreneurs and more in Atlanta. One of the highlights of the weekend was the free POAP NFTs given exclusively to the summit attendees.
What went down this weekend: The Pepsi Festival & Summit
Firstly, the opening night performance featured a Gen Z Concert in the Tabernacle of Atlanta. The event highlighted Pepsi Music Lab finalist StarchildKayla, who debuted her new original track, Up!.
Then, celebrity chef Carla Hall kicked off Pepsi Dig In’s new restaurant royalty program. This initiative primarily celebrates black-owned restaurants, where the community can nominate their favorite eateries to join this list. During the event, Carla Hall moderated a panel of Black female-owned restaurants, discussing the current issues surrounding the food industry.
In addition, Pepsi Stronger Together donated $20,000 to revive City of Refuge. The organization provides services to families and individuals in crisis. They help their female residents get back on their feet, and support a donation-based closet program. This donation will go directly to provide essential professional and everyday clothing, and also personal care items.
Finally, Pepsi worked with some of the best female Web3 artists in the market to give out free Proof of Attendance Protocols (POAPs) NFTs. The NFTs were on display throughout the event, and all the summit attendees received one.
All in all, the event was a huge success. Pepsi continues to use its influence on the global stage and its rich heritage in music and entertainment to impact change.