The first engage to earn social platform – Unitea, revealed its board of directors earlier this week with none other than Grammy award-winning singer Pitbull and former P&G execs at the helm. Unitea allows deeper connections between artists, brands, and fans. The platform aims to change how people interact with web3 music!
What Is The Unitea Music Platform?
The Unitea platform is the brainchild of industry leaders across music, marketing, and business. The platform allows fans to interact with their favorite artists and earn digital tokens. These tokens can then be redeemed for rewards. Some of these rewards are direct artist access to curated online and in-person experiences. Simultaneously, the app creates closer connections and opens up new revenue streams for both artists and brands. This is a game-changer for the music industry, connecting an engagement-driven social network from web3 to the music industry.
Unitea leverages blockchain technology and sustains an in-app economy to incentivize fans. Furthermore, the fans get to engage with their favorite artists and brands on a new level. As they create content, share music, among other activities, the platform with digital tokens that unlock real rewards! Moreover, the platform also contains data-driven marketing tools. These special tools allow artists and brands to leverage audience insights in a more transparent and authentic way. Therefore, this allows artists to create stronger fan communities and new revenue streams.
“As the only engage-to-earn social music platform in the industry, we are fundamentally changing the way artists and brands interact with their fans,” said Ketan Rahangdale, CEO of Unitea. “It is an incredible privilege to have such a diverse and experienced board stand behind our vision and roadmap, and help us make it a reality.”
More About The Platform
Unitea is an engage-to-earn platform that deepens connections between artists and their fans. All the while giving brands access to invaluable advertising opportunities that enhance the end-user experience. Unitea believes that data and relationships belong to the people who build them, and developed the Karma Economy ecosystem to help creators regain control of their audience insights.
Some of Unitea’s board of directors and key advisors include:
- Pitbull: Grammy award-winning musician and producer.
- Claude VonStroke: Head of A&R, Dirtybird Records.
- Michael Bearden: Musical Director for Madonna, Lady Gaga, and others.
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