RARA is on its way to making NFT history by releasing the world’s first customized NFT in partnership with fashion icon Jamie Chua. Soon fans and collectors can purchase Chua’s own series of NFT products through RARA.
Jamie Chua’s Customized IP NFT
Chua is known in the international fashion circle for having the biggest Hermes Birkin Bag Collection. The most expensive handbag she has is Hermès Birkin 25 Himalayan on which there are 245 diamonds which retails for $432,000. Even before NFTs, she’s been actively collecting rare items so this partnership is a natural progression.
As the first IP Creator to release NFTs on RARA, Chua plans to give back to fans by including some of her private collections. She also teased that there will be more collaborations with the platform.
Why Rara?
RARA dedicates its NFT value discovery system to bringing the world’s best artists, brands and IPs to the global audience starting with Chua’s NFT. Moreover, the platform commits to being user-friendly by tapping into a fully gamified NFT issuance, acquisition and ownership experience.
Many NFT platforms have courted Chua but she only said yes to RARA. She explained that she believes that the most important thing about art and fashion collection is social value. So she’s impressed with how RARA pays attention to the communication and value exploration of NFTs.
RARA boasts the highest quality and richest IP resources in the NFT space. So it has the expertise and resources to grow its user base. However, the real value comes from transforming traffic into users, NFT buyers, liquidity providers and even investors.
Chua is definitely a fashion authority. Her taste and nod approval easily become a fashion trend in magazines and runways. Soon we’ll see if her belief “that RARA has the potential to become the best NFT trading platform in the world” will carry the same weight.
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