The porntech industry scored a major win! RarePorn, the first French Adult NFT Marketplace, raised $2 Million in a Private Round. The next stage is the ICO with $17 Million worth of tokens on the table. The project promises to empower adult content creators and create exclusive content for the users.
RarePorn: French Adult NFT Marketplace
The Adult NFT Marketplace is the brainchild of two unicorn veterans. The co-CEOs, Marco Garniga and Nils Lataillade, have held leadership positions in A+ startups like Jumia, Amazon and Meero. To focus on content creation, they onboarded Fred Coppula. He is one of the most famous adult film directors in France.
The primary service of RarePorn is to grant access to unique and authentic content. On top of that, users can own personal items from their favorite porn stars like underwear or lingerie. In summary, the platform will offer collectibles, art, digital pornographic content, physical items and tokens. Ultimately, the goal behind these products is to have limited and even 1/1 offerings linked to a porn star or a significant event in the industry.
RarePorn holds the record for auctioning off the first porn NFT in the crypto space. The sale is for a private and exclusive video as well as the authentic panty of adult movie actress Clea Gaultier. The NFTs were sold for 2.5 ETH or approximately 10,000 USD.
The winner of the auction, Badoo, decided to keep the collectible in RarePorn’s vault to preserve quality and maintain its value. Interestingly, NFTs like this could then be sold for a very high price in the secondary market to potential collectors. Of course, this is depending on the popularity of the porn star in question.
RarePorn eyes $17M for ICO of $Poken
RarePorn is on a growth trajectory. Just three months after launch and it is already available in 91 countries like the USA and Japan. There’s definitely interest so after the private sale, the project will kickstart the Initial Coin Offering. The ICO will hasten the development and support user acquisition efforts. Moreover, the project plans to employ at least 25 people in the next two months.
During the ICO, users can purchase $Pokens. This token can be used as a mode of payment. For example, admirers can tip creators they subscribe to in $Pokens. This way, creators are the center of the ecosystem and fans can interact with them directly. They are no longer beholden to producers or platforms. In the same vein, viewers of the erotic videos and images will also be rewarded with some $PKN tokens.
Industry Scan
Porn is a pandemic-proof business. SemRush reports that in 2020, adult websites had more website traffic than Twitter, Instagram, Netflix, Zoom, Pinterest, and Linkedln combined. Furthermore, the adult website “XVideos” witnessed 3.1 billion visits. To put things into perspective, Amazon and Netflix only recorded 2.45 billion and 1.23 billion visits within this same period, respectively.
At some point, pornography was driving the internet. Since then, the adult entertainment industry has been on exponential growth and RarePorn is looking to leverage this trend.
Watch out for the exact date of the ICO launch on RarePorn’s Adult NFT Marketplace.
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