Reese Witherspoon’s media company, Hello Sunshine, has just announced a storytelling partnership with the NFT project World of Women (WoW). As a result, this unique collaboration will serve as an educational and entertainment platform for Witherspoon and WoW.
As part of the partnership, the media company will create a World of Women character universe and content. These include feature films, as well as scripted and unscripted TV series. The main goal is to educate women about the NFT space.
Witherspoon is an outspoken supporter of the women-led NFT project. Therefore, it was only a matter of time before this partnership became reality. Furthermore, WoW and Reese Witherspoon’s Hello Sunshine share similar values, particularly their commitment to promoting female artists and authors.
When talking about this partnership, Witherspoon said: “While the crypto and NFT space is largely dominated by men; there are inspiring leaders like World of Women creating incredible communities for women during this massive shift for media and technology.”
She continued, “We’re proud to partner with WoW to expand their universe of characters and to develop innovative scripted and unscripted content. We look forward to engaging with the remarkable WoW community at every step of this partnership; creating opportunities for WoW holders to work collaboratively with Hello Sunshine on transforming the WoW art into powerful stories.”
Last month, Reese Witherspoon continued to show her support by purchasing another World Of Woman NFT. As a result of celebrity support, the project generated $120 million in trading and reached a floor price of 9.5 ETH.