Rolling Stone x Pussy Riot’s Nadya Announce “Matriarchy Now” NFTs

Rolling Stone has teamed up with Pussy Riot Co-Founder, Nadya Tolokonnikova to drop the “Matriarchy Now” NFT collection. Created in partnership with acclaimed photographer and artist, Ellen von Unwerth, the NFTs will release on the Coinbase NFT marketplace. Furthermore, set to drop on January 11, the sales proceeds will go to UnicornDAO’s LegalAbortion.ETH wallet to support reproductive rights. 

Here’s all you need to know about Rolling Stone x Pussy Riot Matriarchy Now NFTs:

Matriarchy Now NFTs are by Rolling Stone x Nadya (Pussy Riot) x von Unwerth. Credit: Coinbase

Matriarchy Now NFTs by Rolling Stone x Pussy Riot’s Nadya

For her latest Web3 project, Pussy Riot’s Nadya Tolokonnikova is stepping into the world of NFT photography. Created in collaboration with Rolling Stone and photographer and artist, Ellen von Unwerth, Matriarchy Now is an 11-part NFT collection.

““MATRIARCHY NOW” imagines a beautiful world where women, men, and everyone else are equal,” notes Coinbase. “For this special Rolling Stone project, Nadya Tolokonnikova and Ellen von Unwerth collaborate for the first time in a reflection on art and sexuality.”

What is Included in the Matriarchy Now NFT Collection?  

All in all, the Matriarchy Now NFT collection will include 11 unique NFTs. However, the collection’s highlight is the “MATRIARCHY NOW” 1/1 cover featuring the Rolling Stone logo. All proceeds from the auction of this NFT will support women’s reproductive rights. Moreover, the auction winner will also take home an official physical art print of the photograph by von Unwerth.

Rolling Stone will launch MATRIARCHY NOW during an IRL exhibition at 7:00 pm ET on January 11. The event will take place at The Canvas 3.0, a gallery and hub for Web3 activities. It is located at The Oculus at the World Trade Center in Lower Manhattan.

“MATRIARCHY NOW” 1/1 cover steals the show! Credit: Coinbase

Who is Pussy Riot Co-Founder Nadya Tolokonnikova?

Nadya Tolokonnikova is the co-founder of the Russian punk band, Pussy Riot. A performance artist, feminist, and political activist, Nadya has been at the forefront of Web3 activism. Early last year, she, along with other artists and developers, launched UnicornDAO, a cryptocurrency investment fund. 

Essentially, the collective supports female-identifying, non-binary, and LGBTQ+ artists. So far, it has raised $4.5 million to make the Web3 space more inclusive and diverse. 

“UnicornDAO was founded on the mission to redistribute wealth and visibility in order to create equality for women-identified and LGBTQ+ people,” Nadya told at the time.

Furthermore, UnicornDAO also set up the LegalAbortion.eth wallet for people to safely and securely send donations to women’s reproductive rights organizations. The move came in the aftermath of the Roe vs Wade ruling. As a result, Pussy Riot also dropped the Proof of Protest NFT collection. Featuring “bottles of feminism”, it was a strong piece of protest against the US Supreme Court’s ruling that overturned the landmark 1973 Roe vs Wade case. 

Now, with the Matriarchy Now NFT collection with Rolling Stone, Pussy Riot’s Nadya is cementing herself in the Web3 philanthropy space.