The Rugby League World Cup (RLWC2021) is coming to England in 2022 with a major NFT twist! Through a commercial partnership with NuArca, fans will be able to purchase NFTs paired with exclusive fan experiences. Moreover, the partners are launching an exclusive NFT Marketplace – the first official NFT Marketplace in the history of the Rugby League.
Rugby League World Cup 2021 will be the biggest and best Rugby League World Cup ever held. Staged at 21 iconic sporting venues across England, it will create history with the Men’s, Women’s and Wheelchair competitions being held simultaneously for the first time at a major sporting event.
So even if RLWC2021 will happen 12months later than planned, plenty of surprises await the fans!
Spotlight: The First NFT Marketplace in the History of Rugby League
Basically, fans will be able to participate in quests, earn experiences and collect a range of NFT drops within the RLWC2021 NFT platform. Digital collectibles celebrating the history, heroes, nations, milestones of the second oldest World Cup in sporting history will be up grabs!
Furthermore, the NFT collections will champion inclusivity and diversity. The stage is set with over 600 players representing 21 nations and participating in 61 matches.
Meanwhile, Jonathan Neill, Commercial Director at RLWC2021, shared why they decided to say yes and pursue NFTs. He said, “We believe the launch of our NFT partnership is a first for the sport of Rugby League. RLWC2021 NFTs will provide fans with an opportunity to show their passion and loyalty for the sport, and alongside collectors, give them the chance to own a piece of Rugby League history.”
Why partner with NuArca?
RLWC2021 Chief Executive Jon Dutton affirmed that “NFTs has been a fast-developing escort for the sports industry in 2021.” So the partnership with NuArca is in line with their desire to embrace innovation. Then, bring the competition to the widest possible audience.
Dutton praised the technology of NuArca. He said, “NuArca Labs’ white label NFT fan engagement platform is a unique and low-friction way for brands to bring their full fan base into NFT participation, ensuring maximum impact. We are bringing NFTs out of the world of crypto and into the mainstream on a global basis.”
Apart from being the tech partner, NuArca is also sponsoring the competition. It is joining Principal Sponsor Cazoo and 11 other big-brand sponsors like Pepsi Max and Gatorade.
William Lai, NuArca’s Managing Director, explained that the goal is “winning fans over one NFT at a time. Chief Executive and Co-Founder Todd Cooper echoed Lai’s sentiments. He said that thisis a great opportunity for the platform to showcase its NFT fan engagement program to fans.
Want first dibs on the Rugby League World Cup NFTs? Register now at rlwc2021.com/signup to ensure that you’ll receive the latest news on the NFT offerings and rollout of the platform!
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