The heavy metal band has a surprise for select Avenged Sevenfold NFT holders. To be exact, fans who have the band’s Into The Ether NFT will be getting lifetime meet-and-greet rights.
New Utility for Avenged Sevenfold NFT Holders
The iconic metallers released 100 exclusive tokens back in May, with 7% having the attribute “gold eyes.” Taking to Instagram, the band announced that there’s a new utility for Into The Ether NFTs with the gold eyes attribute. The seven tokens will unlock special access at future events. Avenged Sevenfold adds, “ “If you have ‘gold eyes’ you get into the meet and greet [at] any show you go to, forever.”
Frontman M. Shadows shared that they are just getting started using NFTs as a means to elevate fan experiences. He said “ NFT grants you access into certain things, so what I want to eventually create – and we’re gonna create very soon – is a token that allows you to get no line into shows, free merchandise, free tickets for life, meet-and-greets whenever you want at the live setting. So all these attributes and traits are going to equal certain real-world utility.”
The band takes pride in being one of the first bands to understand and utilize NFTs fully. Apart from having an NFT Collection, they also bought LAND at The Sandbox.
More about the band and “Into The ETher NFTs”
All Into The Ether NFTs feature previously unreleased music and artwork done by Cam Rackam. The band decided to give it out for free so people can get used to the new digital age technology. Apart from “golden eyes” there are five more attributes. Fans can look forward to the other utility of black eyes, blue eyes, red eyes, purple eyes and animated eyes.
Avenged Sevenfold formed in 1999 is known for its diverse rock sound and dramatic imagery in album covers and merchandise. With its standout music and style, the band sold over 8 Million Albums worldwide. The band enjoys a huge following because it’s one of the most notable acts of the new wave of American heavy metal.
Music NFTs
The music industry welcomed NFTs with open arms. Kings of Leon generated $2 Million in sales after releasing their album as an NFT. Canadian musician Grimes sold $ 6 million worth of digital art as NFTs. Even mainstream artists like Jay-Z, Katy Perry, Lindsay Lohan and Shawn Mendes are into the mix.
NFTs provide a way for artists to be their own distribution channel instead of relying on music labels. In effect, they enjoy the full monetary benefits instead of music labels getting the lion’s share. This explains why NFTs spread like wildfire in the music scene. In fact, there are NFT platforms purely dedicated to empowering musicians to mint their work as NFTs. For example, the green NFT Music Platform OneOf led legendary music icon Quincy Jones.
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