Sticky is an NFT marketplace app that has been live on the iOS App Store for months before being recently kicked off of it. Apple’s approach to Web3 and new NFT apps coming out hasn’t been linear.
The term Non-Fungible Token is being poorly defined by several platforms, Sticky included. Apple told Sticky it was because they were misusing the term “NFT.” In response, Sticky felt it wasn’t granted enough time to make appropriate changes.
Digital collectibles on the Sticky platform are minted to a public blockchain run by them.
Apple and Sticky Apps’ History
Several believe Sticky’s app has been operating in a grey area for a while. It was using a public ledger that is not disclosed in the App Store description. This isn’t the first time Apple has banned an NFT app from its App Store.
The app’s removal is helping to provide clarity on good practices. Further, so many new terms are coming out, that it is hard for Apple to monitor everything. Again, this shows they will have zero tolerance for bad actors.
The Sticky app began as a tool for creating stickers back in 2020. That model wasn’t working financially so it transitioned over to NFTs.
Apple claimed Sticky is not an “NFT” app because it operates using a central ledger system that has zero transparency. Therefore, transactions aren’t seen as typical NFT transactions. Many users agreed with Apple’s thought process and thought they made the right call. However, Sticky notes that they have not been able to submit updates or bug fixes and have been trying to get in touch with Apple.