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    Home » News » Terra Virtua, The Famous Metaverse Platform, Rebrands as Virtua

    Terra Virtua, The Famous Metaverse Platform, Rebrands as Virtua

    By Janelle BorgJune 23, 2022Updated:June 26, 20222 Mins Read

    The metaverse platform Terra Virtua has just announced it is rebranding as Virtua. The rebrand comes in the wake of the impending launch of its virtual metaverse, which it has been developing since 2017.

    terra virtua
    A fresh rebrand for this metaverse pioneer.

    About the rebrand

    In 2017, Terra Virtua showcased its metaverse concept at a screening of “Ready Player One.” However, since metaverses were not as popular as they are now, the company shifted its focus to a curated NFT marketplace. Via the marketplace, it sold premium 3D animated digital assets, as well as a set of interactive virtual environments

    Terra Virtua has worked with some of the biggest names in entertainment and sports. These include names like Paramount, Dynamite Entertainment and the Hero ISL. It worked hand in hand with these companies to create digital collectibles and their own NFT characters.

    The company is now rebranding to finally launch its metaverse, with Phase 1 launching in July 2022. In addition, Virtua Studios, the company’s game development arm, is already actively developing its own range of metaverse-focused games.

    A bright future for Virtua

    According to the metaverse company’s CEO Jawad Ashraf: “The rebrand announced today will roll out over the coming months, and is very much a metamorphosis period for us. Dropping Terra and becoming Virtua comes at a time when we have transitioned our focus back to launching our virtual universe. We’ve been working on our metaverse for five years, and we are incredibly excited that we can now begin to show our vision to the world.”

    In addition to this rebrand, Virtua has also joined joining Williams Racing as their official metaverse partner. Thanks to the metaverse company, the British racing company has successfully joined web3.

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    Janelle Borg
    • Website

    Janelle is a freelance content writer with a passion for all things related to music, marketing and tech. She looks forward to bringing you more news relating to the fast-paced world of Crypto and NFTs from her home office in Brighton.

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