Virtual Reality Meets Motorcycle Passion With BMW Motorrad’s MetaRide

BMW Motorrad is revolutionizing the motorcycle industry with the launch of MetaRide, a VR platform. Unveiled on July 10, 2023, MetaRide offers motorcycle enthusiasts a unique opportunity to virtually ride the new BMW CE 02 electric motorcycle, marking a significant milestone in the integration of technology and mobility.

TL;DR

  • BMW Motorrad has launched MetaRide. This virtual reality platform is where users can experience riding the new BMW CE 02 electric motorcycle and engage with the brand in a digital space.
  • The platform offers interactive activities and virtual test rides, providing a unique blend of real-world and virtual experiences. The world premiere of the BMW CE 02 took place both in the MetaRide and at the Pure&Crafted Festival in Berlin.
  • BMW Motorrad has extended its trademark protection to the metaverse, ensuring that its virtual products within MetaRide, including vehicles and clothing, are protected from unauthorized use and imitation.

A screenshot of BMW Motorrad MetaRide.

What is BMW Motorrad?

MetaRide is a VR platform and a digital space where users can engage directly with the BMW Motorrad brand. Users can navigate urban landscapes on the BMW CE 02, a cutting-edge electric vehicle designed specifically for city living. The platform also offers a variety of interactive activities, such as virtual basketball and token collection, enhancing the user experience.

A key feature of MetaRide is the ability for users to take virtual test rides on the BMW CE 02. This immersive experience allows enthusiasts to feel the adrenaline rush of riding this innovative electric motorcycle from the comfort of their homes. Additionally, users can earn stylish jackets for their avatars, adding a personal touch to the experience.

The world premiere of the BMW CE 02 was a unique event that seamlessly blended the virtual and real worlds. The unveiling took place both within the BMW Motorrad MetaRide and at the Pure&Crafted Festival in Berlin, providing a dynamic and immersive experience for attendees.

Embracing the Metaverse

Importantly, BMW Motorrad has extended its trademark protection to the metaverse, safeguarding its virtual products within MetaRide. This ensures that virtual goods, including vehicles and clothing, are protected from unauthorized use and imitation.

In conclusion, the launch of MetaRide demonstrates BMW Motorrad’s commitment to pushing the boundaries of innovation.

This VR platform not only allows users to test-ride the BMW CE 02. It also provides a space for them to engage with the BMW Motorrad community. By embracing the metaverse, BMW Motorrad is truly leading the way in the motorcycle industry.

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