Aspiring Alpaca Comes to Life With Reebok x VeeFriends Classic Nylon

product image of the veefriends reeboks collab

Get ready for some new kicks, because Reebok and VeeFriends have joined forces for a special collaborative release! This partnership draws inspiration from one of VeeFriends’ 283 captivating characters – the VeeFriends Aspiring Alpaca Classic Nylon.


  • Reebok and VeeFriends have collaborated on a special release inspired by the VeeFriends Aspiring Alpaca character, promoting kindness and positivity.
  • The collaboration features the VeeFriends Aspiring Alpaca Classic Nylon sneakers. They will be available for purchase starting August 24th, 2023, on Reebok’s official website and the VeeFriends online shop.
  • Holders of the VeeFriends Series 1 Aspiring Alpaca token have a special opportunity to claim one pair of shoes for free.

product image of the veefriends reeboks collab

VeeFriends x Reebok

VeeFriends is a visionary project created by Gary Vaynerchuk,  aka Gary Vee. Gary Vee imagined, designed, and drew 283 unique characters. The purpose of VeeFriends is to promote kindness and positivity, with a mission to scale these characters and their virtues to make the world a better place. Therefore, each character embodies concepts such as love, kindness, gratitude, resiliency, adaptability, ambition, and more.

The VeeFriends Aspiring Alpaca is at the heart of this collaboration. Aspiring Alpaca encourages people to pursue their dreams and aspirations. Therefore, the character perfectly aligns with Reebok’s mission to create opportunities, products, and inspiration for individuals to reach their full potential.

Speaking on the partnership, Gary Vee said: ‘As a 1980s kid and pop culture enthusiast, you can imagine how thrilled I am to collaborate with Reebok. Everyone in the ‘80s was rocking those iconic sneakers, so I’m
incredibly excited to extend VeeFriends to another consumer product like sneakers, which is at
the forefront of popular culture. Working with the Reebok team has been a pleasure, and I can’t wait for everyone to rock the VeeFriends Aspiring Alpaca Classic Nylon!’

The Aspiring Alpaca Classic Nylon

The Classic Nylon is Reebok’s iconic heritage silhouette that made its debut in 1991. This forms the canvas for this creative collaboration. The Reebok x VeeFriends Aspiring Alpaca Classic Nylon (100070037) boasts a nylon upper with suede overlays, featuring the VeeFriends logo in the windowbox and the original Series 1 drawing of Aspiring Alpaca on the tongue.

Additionally, the VeeFriends Aspiring Alpaca Classic Nylon sneakers will be available in unisex sizing. Furthermore, they retail for $90. Fans can purchase them starting August 24th, 2023, on Reebok’s official website and the VeeFriends online shop.

To celebrate the launch, the creative campaign showcases three individuals from the VeeFriends collectors’ community who embody the ethos of Aspiring Alpaca:

  • Shahreen “Katz” Ahmed: A prominent figure in the VeeFriends community, Katz is the Founder of VeeRoses. VeeRoses spreads positivity through “roses” and affirmations. They also host Wellness Wired Twitter spaces focusing on health and wellness within the Web3 community. Moreover, they curate in-person community events for VeeFriends and World of Women, among others.
  • Christian Robles: A professional boxer working towards a title shot with the support of the VeeFriends community. He is not just a fierce competitor in the ring but also a positive force outside of it, embodying the VeeFriends ethos of kindness, empathy, and positivity.
  • Esma Shmeit: A rising female rapper from Canada, Esma participated in the Gala Music competition at VeeCon 2023. The experience inspired her to continue pursuing her dream of becoming a rap star, and she encourages others to chase their aspirations.

woman sitting in cafe window on high seat wearing blue fluffy jacket and the reebok veefriends shoes


There is a special opportunity for holders of the VeeFriends Series 1 Aspiring Alpaca token. Holders can claim one pair of shoes for free! Details on the claiming process can be found on the VeeFriends website.

Finally, the VeeFriends movement has become a beacon of positivity, creativity, and self-discovery. Now, the Reebok collaboration adds another dimension to this remarkable project.

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