Unicorn Blockchain Gaming Company, Animoca Brands confirmed that it acquired a majority stake in Bondly, a premier NFT Solutions provider. Doubling as a strategic partnership, this move aims to drive mass adoption of the company’s gaming titles using Bondly’s proven technology.
Deal Details: Animoca Brands and Bondly
Animoca Brands’ portfolio of investments includes 100 of the industry’s most recognizable and successful projects like OpenSea and Dapper Labs. This partnership will mainly focus on gaming, sports, entertainment and Collectibles. Bondly boasts a robust suite of solutions like NFT swap protocol, marketplace and cross-chain NFT minting and bridges. Hence, gamers can now move NFT assets from one blockchain to another very easily.
Animoca Brands Co-Founder and Chairman Yat Sui is confident that Bondly’s solutions will accelerate the growth of their gaming titles and other NFT Projects. He said, “Bondly has developed powerful tools to help onboard brands and individuals to the world of NFTs. It has built valuable relationships with many leading brands and artists. These products and relationships will be of great assistance to Animoca Brands and our portfolio companies, as we drive the shift to the true digital ownership model made possible by NFTs.”
Meanwhile, Bondly Finance’s co-founder and CEO highlighted how the partnership with Animoca would contribute to the industry’s overall growth.
Furthermore, “Joining forces with Animoca Brands is a game-changing strategic alignment that will propel GameFi to the next level. As a pioneer in the NFT space, we will bring our extensive know-how in delivering high-quality, high-utility NFT experiences to the Animoca Brands portfolio companies.”
A partnership fueled by NFTs and blockchain gaming
Animoca Brands partnership with Bondly is not its only big news. Recently, it hit a major milestone and is clearly looking to add a few more to its long list of achievements. Essentially, it became the tech industry’s newest unicorn after completing a capital raise of US$88,888,888 based on a valuation of US$1 Billion. Additionally, the company raised $138.88 million earlier this year.
The company’s grand vision is to deliver digital property rights to gamers via NFTs. Actually, this focus on NFTs synergizes well with Bondly’s vision to introduce NFT owners to the opportunities presented by DeFi ecosystems.
Bondly Finance is a worthy partner. It was the first company to go to market with unique products in partnership with influencers and musicians. Plus, it also launched collaborations with gaming and collectibles creators.
To illustrate, Bondly created and distributed YouTuber/Influencer Logan Paul’s first-ever limited-edition series of NFT collectibles for fans, selling out in only 30-minutes. Then, Lewis Capaldi, two-time BRIT Award Winner with 15 Billion streams and chart-topping hits worldwide, partnered with Bondly. He quickly sold out his Big Fat Sexy Card Collection NFTs, with the vast majority purchased by a non-crypto audience. Lastly, Singer/songwriter PelleK quickly sold out the first-ever NFT music album using Bondly’s core product BONDSwap.
It is also worth noting that Animoca Brands put a premium on Bondly’s past success rather than the hiccups. Bondly suffered a security issue back in July. At the time, the project’s native token slumped 60% amid reports of a suspected exploit.
Nonetheless, we are excited to see the great things that this partnership will yield!
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