The popular Metaverse game CryptoVoxels is officially rebranding to Voxels. The event happened on May 3rd at 8 pm EDT. Meanwhile, players celebrated the change with a Metaverse party during VoxCon.
Why did CryptoVoxels rebrand?
Starting May 3rd, the popular virtual world CryptoVoxels has rebranded to Voxels. This upgrade marks a new goal for the project: to reach the mainstream public.
To celebrate the rebrand, the metaverse held a virtual show with live DJ music. In addition, there was a special AMA (Ask Me Anything) session with founders Ben Nolan and Benjamin Larcher.
At this moment, the Web3 world has expanded way beyond crypto. Users are more interested than ever to explore the perks of various metaverses. As a virtual space that empowers players, (former) CryptoVoxels plays a key role in the Web3 metaverse evolution.
However, the founder Ben Nolan believes the word ‘crypto’ might not fit in that well in the game’s name anymore:
“Cryptovoxels was founded on April 1st, 2018, before NFTs hit the mainstream,” he said. “The word “crypto” can have a negative connotation in the public’s mind, and yet the future of decentralization is bright and we believe in user sovereignty. Cryptovoxels is Voxels – rebranding to match our focus of embracing the growth and culture of Web 3.0.”
What should users expect from Voxels?
In short, the Metaverse will keep its core values intact. Therefore, players will enjoy the same freedom within the ecosystem. As a result, the platform is growing at the speed of light. From mini-games to islands and customized properties, users have endless possibilities.
Nevertheless, the metaverse aims to take Web3 experiences to a new level for all Web2 users. Of course, the CryptoVoxels rebranding process is part of that very digital journey.
The platform’s Lead Developer and Product Owner Benjamin Larcher broadly explained the evolution:
“I am committed to continuing to enhance the Voxels experience,” he said in a statement. “This includes performance improvements, more accessibility, more features, and most importantly, more value to the community. As a player, I am eager to see Voxels become a better Cryptovoxels.”
How will the rebrand impact the metaverse?
To begin with, CryptoVoxels – now rebranded to Voxels – is the first metaverse of its kind ever created. The platform has been around since 2018, way before the 2021 NFT boom.
Surprisingly, the metaverse evolved along with the crypto and NFT markets. For example, the giant Google Play launched its own digital store in the virtual world in 2021. This major breakthrough alone speaks for CryptoVoxels’ success.
Judging by its achievements, the metaverse’s rebranding might indeed increase its global exposure. This means we’ll see more and more Web2 users embrace Voxels’ unique Web3 experiences in 2022.
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