7-Eleven, the global convenience store franchise, has announced the launch of free “Slurpee” NFTs on the Polygon network. This move comes just in time for “Slurpee Day” (July 11, or 7/11).
- 7-Eleven has launched free Slurpee NFTs (Non-Fungible Tokens) on the Polygon network to celebrate “Slurpee Day” (July 11). This ‘Find Your Slurpee Vibe’ initiative allows customers to create a virtual Slurpee with four flavors and claim it as a digital collectible.
- Unlike traditional NFTs, these Slurpee digital collectibles cannot be sold or transferred to a third party. They are referred to as “digital collectibles” within the app. The term “NFT” only appears in the terms of service.
- This move by 7-Eleven follows similar ventures into the NFT space by other brands such as Slim Jim, Taco Bell, and Burger King, indicating a growing trend of mainstream brands leveraging blockchain technology for marketing purposes.
What are the Free Slurpee NFTs?
The initiative, dubbed ‘Find Your Slurpee Vibe’, is the latest example of a snack food brand venturing into the world of Web3. “We’re always looking for new and creative ways to celebrate with our customers on our favorite day of the year,” said Marissa Jarratt, 7-Eleven Executive Vice President, and Chief Marketing & Sustainability Officer.
The free Slurpee NFTs are available exclusively via mobile devices. The collectible game features a virtual 7-Eleven Slurpee cup and four flavors: Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus. Collectors can mix and match these flavors to create their ideal Slurpee.
Upon completion of their creation, collectors are given the option to claim their “Slurpee Vibe Digital Collectible”. After having claimed the Slurpee NFT, customers can store it in a new wallet on the Polygon blockchain.
Digital collectibles, not NFTs
Interestingly, the Slurpee app avoids the term “NFT“. It opts for “digital collectible” instead. The only mention of non-fungible tokens is in the app’s terms of service.
Following this trend, other brands like Slim Jim, Taco Bell, and Burger King have also dabbled in NFTs. Finally, as blockchain technology intersects more with mainstream brands, it’s evident that digital assets are gaining popularity in marketing.