Exploring Web3: How Traditional Publishers Are Embracing the Gaming Revolution

Traditional game publishers are embracing the shift to Web3, unlocking exciting opportunities within the space. Let’s take a look at the publishers adopting Web3 technologies and how they are shifting the market.


  • Traditional game publishers are adopting Web3 technologies, offering a new platform and giving users more control and ownership. 
  • SEGA and Ubisoft are among the leading brands embracing this shift, showing a promising future for traditional gaming in Web3. 
  • Exciting developments lie ahead as Web3 gaming enhances player experiences through decentralisation, true asset ownership and security.
Still from Web3 Games

Traditional Publishers Join Web3 Gaming Revolution

Traditional Gaming Brands Embrace Web3 

With changes in the gaming industry, traditional game publishers are looking to Web3 technologies more than ever before. This change creates a new platform for their creations and aims to give players greater control and ownership of their gaming experiences. Let’s explore the brands leading in the space. 

Ubisoft leads the charge: 

Significantly, Ubisoft, known for franchises like Assassin’s Creed, is making moves in Web3 gaming. With their Champions Tactics game on the Oasys blockchain and developments into the metaverse with their Rabbid characters in The Sandbox, Ubisoft are committed to keeping up with the changing gaming environment.

Square Enix explores NFTs: 

Square Enix, the brand known for their Final Fantasy franchise, released a collection of NFT trading cards that were a hit. They also plan to launch Symbiogenesis, an NFT game, on the Polygon network. 

SEGA adapts to Web3: 

What’s more, SEGA, famous for Sonic the Hedgehog, is using the Oasys blockchain to change their Web2 game franchise, Sangokushi Taisen. SEGA is also working with Double Jump Tokyo on the Battle of Three Kingdoms trading card game.

Atari’s rebirth in Web3: 

Atari advances itself through Atari X, a blockchain initiative bringing gaming, community, and utility to a Web3 network. Moreover, Atari X aims to deliver a unique gaming experience to their users by creating a unified space in Web3.

Web3 Revolutionises Games 

Overall, with decentralisation, true asset ownership and security, Web3 gaming improves the player experience and opens new possibilities. With the brands such as SEGA and Ubisoft recognising this, it’s exciting to see what the future holds for traditional gaming brands entering Web3.

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