Coca-cola is collaborating with SolSea for an exciting partnership at a music event in Serbia. Here’s everything you need to know.
- Significantly, Coca-Cola has partnered with SolSea for an exciting collaboration at a music event in Serbia. Festival goers at the EXIT Festival can get exclusive Coca-Cola merchandise and NFTs, including limited edition hoodies with unique NFTs.
- The Coca-Cola NFT giveaway will be available from July 6th to the 9th, coinciding with the dates of the festival. What’s more, the lineup includes top-tier artists like Alesso, Ben Böhmer, Dimitri Vegas and Like Mike, Eric Prydz, and Skrillex.
- NFTs offer brands like Coca-Cola a way to engage with younger audiences and tap into the digital world, creating a sense of rarity and value. So, this collaboration showcases Coca-Cola’s commitment to exploring new revenue streams and enhancing audience interaction.
SolSea x Coca-Cola
Coca-Cola has joined forces with the Solana NFT platform, SolSea, for a partnership at a music event in Serbia. At the anticipated EXIT Festival in Novi Sad, attendees will have the opportunity to grab exclusive Coca-Cola merchandise and NFTs. As part of the collaboration, Coca-Cola will be giving away 100 limited edition hoodies, each accompanied by a unique NFT.
The Coca-Cola NFT giveaway will be available from July 6th to the 9th, coinciding with the dates of the EXIT Festival. This annual event promises an outstanding lineup, including top-tier artists such as Alesso, Ben Böhmer, Dimitri Vegas and Like Mike, Eric Prydz, and Skrillex.
To clarify, Coca-Cola will release the NFT collection in batches, offering some for direct purchase at the festival. This is while others are exclusively reserved for esteemed high-value ticket holders, according to a SolSea spokesperson.
In a world where digital items can be easily duplicated, NFTs have emerged as a game-changer for brands. By offering proof of ownership for digital assets, NFTs establish a sense of rarity and uniqueness. Consequently, they can increase in value when the demand for a specific item surges. Moreover, NFTs provide brands with an extraordinary opportunity to engage with younger audiences who have a strong familiarity with the Web3 industry. Brands such as Coca-Cola are increasingly exploring NFTs as a means to venture deeper into the digital world, enhance audience interaction, and unlock new avenues of revenue.
Now, as the summer music festival season heats up, visitors to the EXIT Festival in Novi Sad have an extraordinary chance to snag coveted Coca-Cola NFTs and themed merchandise. Don’t miss out on this exclusive opportunity to own a piece of Coca-Cola’s digital legacy!