Wildbrain, the kid’s content company and owner of Teletubbies has revealed a digital fashion collection. Here’s everything you need to know.
TL;DR
- WildBrain partners with House of Blueberry to launch a virtual fashion collection with the Teletubbies, only available in Second Life. The collection includes over 130 pieces, embracing inclusivity and self-acceptance for all ages.
- Ashley Hopkins, Chief Creative Officer at House of Blueberry, expresses excitement for the collaboration. She further highlights the natural partnership between the two brands’ sense of community and advocacy for self-expression.
- Melissa Goodrich, Director of Brand Management at WildBrain, shares enthusiasm for bringing the Teletubbies further into the metaverse She emphasizes the playfulness of the franchise and the opportunities it offers in the fashion space. The collaboration with House of Blueberry empowers users through self-expression in the largest digital fashion house.
Teletubbies Launch Metaverse Digital Fashion Collection
Teletubbies x Blueberry: Introducing Virtual Fashion
Get ready for an exciting crossover as the Teletubbies step into the metaverse! WildBrain, the company behind the beloved Teletubbies, has partnered with House of Blueberry to introduce a beautiful virtual fashion collection.
Exclusively available in the online world of Second Life, the Teletubbies’ digital clothing capsule consists of over 130 pieces inspired by their colorful magic. This collection aims to attract people of all ages, with a focus on self-acceptance and inclusivity.
Ashley Hopkins, Chief Creative Officer at House of Blueberry, showed her enthusiasm for the collaboration. She explained that working on the fun and vibrant collection was a joy. She stated, “Both House of Blueberry and Teletubbies have a strong sense of community and advocate for self-expression, so it was a natural partnership.”
In addition, Melissa Goodrich, Director of Brand Management at WildBrain, also shared her excitement. She stated, “We’re so excited to be partnering with House of Blueberry to bring the Teletubbies further into the metaverse! The playfulness of the franchise and its appeal to both kids and kids-at-heart has lent itself to giving our partners license to play in the fashion space.”
Furthermore, she added, “House of Blueberry is the largest digital fashion house empowering users through self-expression; our colourful quartet is excited to join them and add some more Tubby-wonder to the Metaverse.”
Previously collaborating with Koi and Christian Cowan, the Teletubbies continue to enchant fashion fans with their remarkable output. Join the Tubby revolution in the metaverse and experience their extraordinary virtual fashion collection!
