Starbucks is introducing a new set of NFTs as part of its Odyssey rewards program. The First Store Collection consists of 5,000 NFTs and will be released on April 19. Each NFT costs $100 and includes a “multimedia collage of photos, in-store textures, and prominent icons.”
Significantly, the chain’s first store – in Seattle’s Pike Place Market – inspired the artwork. Furthermore, purchasing an NFT will earn app users 1,500 points toward rewards. Starbucks Odyssey was first released in December as a closed beta test, and the upcoming release indicates that the app may soon be available to the public. Let’s dive in!
Starbucks Celebrates History with First Store Collection NFT Drop
Starbucks has made significant strides in incorporating blockchain technology into its rewards program. Markedly, the upcoming release of the First Store Collection follows the success of the company’s previous NFT drops. The new collection features unique digital souvenirs that highlight the iconic Starbucks brand, giving users a chance to own a piece of the company’s history.
Starbucks has also been testing its Web3 platform, Odyssey. This aims to offer customers a more immersive and rewarding experience through the use of blockchain technology. Excitingly, the platform has undergone beta testing and is set to roll out to the public soon.
Exciting Benefits for Users
With the rollout of the Odyssey Web3 rewards program, Starbucks customers will have access to a range of unique rewards that take advantage of NFTs and blockchain technology. Significantly, users will earn points by engaging with Starbucks content and buying drinks from its stores. Moreover, rewards will include a virtual coffee preparation class and a donation to Feeding America, among others. Additionally, users can even name a tree at Starbucks’ coffee farm in Costa Rica or receive a custom Starbucks tumbler with their NFT art on it.
Ultimately, Starbucks is paving the way for mainstream adoption of blockchain technology and creating a more engaging customer experience in the process.
Expanding the Odyssey Web3 Platform
Starbucks entered the NFT market with NFT drops, including the Holiday Cheer Edition 1 and the Siren Collection. The Holiday Cheer Edition 1 was the first NFT drop, distributed for free to early adopters. The NFTs featured a holiday-themed design and gained popularity among collectors, some reselling for over $2,000 on the official Nifty Gateway secondary market.
The Siren Collection was Starbucks’s latest NFT drop, featuring a stamp with an intricate design showcasing the company’s iconic mermaid logo. The Siren NFTs are a hot commodity on the secondary market, with prices starting at $500 each.
Starbucks is now preparing for its next NFT drop, the First Store Collection. This collection features a set of 5,000 NFTs, or stamps, that pay tribute to the company’s first-ever store in Seattle’s Pike Place Market. Additionally, each NFT costs $100, and purchasing one earns app users 1,500 points toward rewards. The NFTs are expected to sell out quickly, given the popularity of Starbucks’s previous NFT drops.