RLTY, a no-code virtual experience creator for brands, has joined forces with Ready Player Me, the top cross-platform avatar builder. This partnership aims to simplify avatar creation in the metaverse. It offers users the ability to create personalized avatars and provides 30 full and half-body avatars for a quick start.
Customization and Interoperability With Ready Player Me
The integration of Ready Player Me into RLTY’s platform allows brands and event organizers to offer attendees a fully customizable avatar experience. With hundreds of customization options available, users can create unique avatars quickly and easily. “This collaboration will allow users to create and customize their avatars quickly and easily for use in RLTY,” stated Zack Sabban, CEO of RLTY. Further, once an event ends, users can move their avatars between over 7,000 supported apps and games. As so, they can enjoy a consistent experience across various platforms.
NFT Wearables and Marketplaces for Brands
The metaverse is a hotbed of customization and style, with companies like Gucci, Fendi, Nike, and numerous others experimenting with virtual wearables. Additionally, these items, such as bags, hats, shirts, glasses, pets, and jewelry, can all be worn in the virtual world, offering brands infinite creative possibilities. RLTY’s partnership with Ready Player Me enables brands and events of any size to create, sell, and profit from wearables in the metaverse, tapping into the multi-billion dollar business of avatars and NFT wearables.
Companies have been jumping at the opportunity to participate in metaverse initiatives. For example, in April 2022, Adidas Originals collaborated with Ready Player Me to launch Ozworld, the first-ever personality-based AI-generated avatar creation platform. This unique platform was developed in celebration of the arrival of the brand’s latest Ozworld collection.
The online Ozworld experience enabled users to create distinctive digital representations of themselves. It focused on individual personalities instead of physical appearances. To build an avatar, users answered a series of questions, including selecting their favorite Ozworld footwear silhouette. The platform then translated the input into a one-of-a-kind digital avatar based on the user’s responses.
The RLTY Private Metaverse for Brands
Brands utilizing RLTY can host up to 20,000 users simultaneously, with avatars able to see up to 130 others in a single ‘instance.’ Users can connect with contacts, see their location, and jump to them while also controlling which instance they connect to. This level of customization ensures that both organizers and attendees can personalize their experience without sacrificing performance or innovation.
Ready Player Me: Brands Leverage the Metaverse
As a no-code platform, RLTY simplifies the process of creating metaverse events for brands. In the meantime, Ready Player Me empowers users to craft their 3D avatars for various virtual experiences. This partnership paves the way for increased customization, interoperability, and accessibility. Finally, it allows brands to connect with customers in new and exciting ways in the ever-expanding metaverse.
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