AC Milan and Sorare have partnered up on a multi-year deal in order to expand both parties’ business ventures. The Italian football giants are classed as a ‘premium partner’. Now, AC Milan fans can buy, sell and collect players from their favourite team as they officially enter Sorare’s NFT-based fantasy football game for the first time.
Sorare x AC Milan
AC Milan is finally joining the Sorare platform, following in the footsteps of other Italian clubs through the recent partnership with the Italian Serie A league and the Italian Football Federation. However, AC Milan’s deal is different to the usual, as AC Milan sees itself as a premium partner.
With this deal, AC Milan is continuing to build on their wider web3 strategy. As well as this, their moves into the NFT space. Previously, the club entered the space, releasing its first collection in April with a 3D NFT of the club’s jersey from South Sudan that was put on sale for the benefit of charity. Also, a match between the ‘Rossoneri’ and Fiorentina was broadcast live in the metaverse in May, making it the first ever league match to be aired in the metaverse.
Comments from the club
Casper Stylsvig, the Chief Revenue Officer of AC Milan stated:
“We are delighted to welcome Sorare into our exclusive family of Premium Partners. Today marks the beginning of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and that has been able to merge digital collectibles and fantasy sports.
As an innovative Club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fanbase”
About AC Milan
AC Milan is one of the biggest Italian football clubs in history. Over time, some of the world’s best players have laced up their boots for ‘Rossoneri’. This massive list includes Ruud Gullit, Andrea Pirlo, Paolo Maldini, Kaka, Ronaldinho, and David Beckham, to name a few.
Last season, the club won the Serie A, defeating their rivals, Inter Milan (who also signed a big crypto deal) in the league by just two points. So far this season, they’ve had a strong pre-season. Also, they’ve signed a few players including Divock Origi and others. This is as they aim to strengthen their squad as they aim to retain their title.