This week, the Italian Football Federation stepped into the crypto scene. Reportedly, the Euro 2020 winners will launch the $ITA fan token, following many of the country’s domestic clubs. Dropping on Socios’ platform, $ITA will be available on the Chiliz Blockchain.
What do the Italian Football Federation Fan Token do for me?
The introduction of crypto and NFTs to the Italian Football Federation aims to bring fans closer to the teams they love. Basically, the Fan Tokens are digital assets that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, games and competitions.
Additionally, fans are able to put their skills to the test! Apparently, there’s a chance to battle against other fans from around the world. This will include digital; games, competitions and quizzes. Plus, you can earn rewards digitally and IRL! Finally, holders also have access to exclusive content.
About Socios and Chiliz
Socios ia the platform built on Chiliz, a blockchain provider. They are behind lot of fan tokens in the sports industry. The partners provide sports & entertainment entities with blockchain-based tools. By all means, their aim is to bring fans closer to their favourite clubs – all via their fan tokens.
Basically, they set up the framework for guaranteeing certification. This, they claim, helps teams and brands to “engage & monetize their audiences”. Previously, they worked with PSG, the UFC, Manchester City and many more. Now, they’re introducing their services to the Italian Football Federation.
Undoubtedly, football is the most popular sport in Italy. Their team is the second most successful in World Cup history, winning the tournament 4 times. Actually, the country’s domestic league is often classed as one of the ‘big five’ football leagues in Europe. From Cristiano Ronaldo to Diego Maradona, Giorgio Chiellini and Zinedine Zidane, many players have spent time in the Serie A. Clearly, this is a great market to target, with so much capital reserved for the sport and it’s fans.