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    Barbie x Balmain NFTs: Fashion Collection To Include Three 1-of-1 NFTs

    By OlaJanuary 7, 20223 Mins Read
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    Iconic doll brand, Barbie and luxury fashion house, Balmain are partnering for a special fashion and accessories collection. What’s more, the collection will include three, 1-of-1 Barbie x Balmain NFTs. The NFT auction will take place on January 11th.

    Image of three NFT Barbie Dolls wearing Balmain clothes as part of their collaborative collection
    An auction for three 1-of-1 NFTs will take place on January 11th. Credit: Mattel Creations

    Barbie x Balmain Collection Launching IRL Fashion Along With NFTs

    Barbie’s parent company, Mattel announced the partnership with Balmain. To be sure, a team-up of this scale between a toy company and a luxury brand is quite rare. The collection will feature over 50 pieces of clothing and accessories. Those IRL pieces will go on sale on January 13th.

    Of course, the news that the companies will also auction three Barbie x Balmain NFTs is major. Indeed, this is the first time that characters from the Barbie brand will enter NFTs. The sale will take place on January 11th on a new platform called, mintNFT.

    Photograph of two models wearing the clothes from the Barbie x Balmain collection
    The Barbie x Balmain collection marks the entry of the Barbie Brand into NFTs. Credit: Barbie x Balmain

    Big Brands Continue To Flood The NFT Space

    Over 60 years old, the Barbie doll is one of the most iconic toys in the world. Similarly, Balmain is over 75 years old and one of the most well-known names in luxury fashion.

    At this point, it seems as though we have marquee brands rushing to join the NFT space every single day. By the same token, NFTs are used more and more for marketing and publicity by big brands whether they have NFT collections of their own or not.

    In fact, while this is Barbie’s first foray into NFTs, parent company Mattel has been making moves in the space for a while. Most recently, it announced that it would partner with the successful VeeFriends collection. Likewise, Balmain is no stranger to NFTs, having recently released its latest NFT collection last month.

    Poster for Barbie x Balmain live event on mintNFT featuring the leads from each company
    The leaders of Mattel, Balmain, and mintNFT will host a live panel event to promote the NFT auction. Credit: mintNFT

    New Marketplace mintNFT Entering NFT Space In Style

    Evidently, the Barbie x Balmain NFT auction is the first NFT sale taking place on mintNFT. The heads of both Barbie and Balmain will take part in a live virtual panel with the CEO of mintNFT at 5 pm PST on January 11th.

    Notably, the first 5,000 people who registered for the event will receive free Barbie NFTs, as well as early access to upcoming mintNFT events. Significantly, all the NFTs have been claimed less than one day after the announcement.

    To explain, mintNFT is a new marketplace for NFTs that operates on the Flow blockchain. In detail, Flow is the blockchain of Dapper Labs that houses many licensed NFT marketplaces like NBA Top Shot and Seussibles.

    Aside from using Flow, mintNFT highlights a process it has created which uses video to help authenticate NFTs.

    The NFTs on the platform come along with a video link. These videos link to the NFTs on the secondary market as well, making it easy to tell if the NFT is real or fake. The videos can help tell the story of the NFT and include highlights from live events promoting the initial mintNFT auctions.


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    Ola

      Ola is a US-based writer and digital nomad. He loves thinking, learning, and writing about all things Web3, particularly its impact on major creative industries.

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