Iconic doll brand, Barbie and luxury fashion house, Balmain are partnering for a special fashion and accessories collection. What’s more, the collection will include three, 1-of-1 Barbie x Balmain NFTs. The NFT auction will take place on January 11th.
Barbie x Balmain Collection Launching IRL Fashion Along With NFTs
Barbie’s parent company, Mattel announced the partnership with Balmain. To be sure, a team-up of this scale between a toy company and a luxury brand is quite rare. The collection will feature over 50 pieces of clothing and accessories. Those IRL pieces will go on sale on January 13th.
Of course, the news that the companies will also auction three Barbie x Balmain NFTs is major. Indeed, this is the first time that characters from the Barbie brand will enter NFTs. The sale will take place on January 11th on a new platform called, mintNFT.
Big Brands Continue To Flood The NFT Space
Over 60 years old, the Barbie doll is one of the most iconic toys in the world. Similarly, Balmain is over 75 years old and one of the most well-known names in luxury fashion.
At this point, it seems as though we have marquee brands rushing to join the NFT space every single day. By the same token, NFTs are used more and more for marketing and publicity by big brands whether they have NFT collections of their own or not.
In fact, while this is Barbie’s first foray into NFTs, parent company Mattel has been making moves in the space for a while. Most recently, it announced that it would partner with the successful VeeFriends collection. Likewise, Balmain is no stranger to NFTs, having recently released its latest NFT collection last month.
New Marketplace mintNFT Entering NFT Space In Style
Evidently, the Barbie x Balmain NFT auction is the first NFT sale taking place on mintNFT. The heads of both Barbie and Balmain will take part in a live virtual panel with the CEO of mintNFT at 5 pm PST on January 11th.
Notably, the first 5,000 people who registered for the event will receive free Barbie NFTs, as well as early access to upcoming mintNFT events. Significantly, all the NFTs have been claimed less than one day after the announcement.
To explain, mintNFT is a new marketplace for NFTs that operates on the Flow blockchain. In detail, Flow is the blockchain of Dapper Labs that houses many licensed NFT marketplaces like NBA Top Shot and Seussibles.
Aside from using Flow, mintNFT highlights a process it has created which uses video to help authenticate NFTs.
The NFTs on the platform come along with a video link. These videos link to the NFTs on the secondary market as well, making it easy to tell if the NFT is real or fake. The videos can help tell the story of the NFT and include highlights from live events promoting the initial mintNFT auctions.
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