Opensea, the worlds largest NFT marketplace has a new collaboration. L’Oreal announced the release of their first ever NFT collection. They have 5 pieces in total being sold. With the same theme, shades of red. The pieces range from digital artworks of women and abstract shapes.
L’Oreal has partnered with 5 female artists for the L’Oreal NFT. The centerpiece is female empowerment and L’Oreal Paris Colour Riche collection. The artists are Amber Vittoria, Arina BB, Hueman, Lili Tae, and Puks.
Amber Vittoria is an artist and poet. She is playful with abstract bold shapes to show nuances of womanhood. For example, working with ink, colour pencil and acrylic paint. Vittoria has created NFTs before. She creates rainbow gradients to represent emotions. In addition, she has had clients such as Facebook, Google, Gucci and Adidas.
ArinaBB creates paintings, performances, installations and mixed media artworks. She is known for working with acrylics as she outlines the various details of the painting creating a stained glass effect. She creates innovative and original artwork.
Artist Hueman’s gauzy art style is known. She calls it “etherealism”. She works with canvases, murals on large walls. Similary, she can work with materials from spray painting to drawing.
Lili Tae is an illustrator, graphic designer and artist. She plays with colourful art with interesting gradients. In addition, she is well versed and talented at graphic designing. Therefore, Lili Tae has a large and extensive portfolio behind her.
Puks uses a mixture of 2D and 3D animation to create alternative realities. In other words, she creates unique characters and sets them up in their own little world with her own twist. Heavily inspired by music and the emotions that songs can carry.
We are looking forward to what will come from the L’Oreal NFT collection.