Anheuser-Busch InBev’s (AB InBev) beer brand Budweiser has entered the NFT space with a bang! On Monday, November 29, Budweiser dropped its debut NFT collection featuring 1936 unique designs of beer cans. The entire collection was sold out within an hour! Moreover, according to reports, over 75% of the NFTs are already up for resale.
“The Budweiser ‘Heritage Collection’ is designed to celebrate the brand’s iconic history while also moving Budweiser into the metaverse,” AB InBev’s VP of digital and draftline, Spencer Gordon, said. “The launch of this NFT collection is yet another example of our innovative and consumer-first approach to further strengthen our iconic brands.”
What’s in the Budweiser NFT Collection?
Titled ‘Budverse Cans Heritage Edition’, the Budweiser NFT Collection consists of a total of 1,936 digital beer cans. ‘1936’ is a conscious choice as it’s the year AB InBev launched the first Budweiser can. Moreover, all the cans are designed using archived photos, ads and designs throughout the brand’s history.
Furthermore, the collection is divided into two: Core NFTs and Gold NFTs. The former consists of 1,900 unique, generative art NFTs featuring iconic Budweiser cans. Holders of the NFT get exclusive access to the “Budverse” and several rewards. On the other hand, Gold NFTs are 36 “super rare” NFTs showcasing the “most iconic heritage cans”. These not only come with the benefits of the core NFTs but also give “hyper-exclusive, gold-only levels of access” to holders. While the Core NFTs cost $499 each, Gold NFTs were sold for $999 per NFT.
Budweiser has been strategically stepping into the NFT scene in recent months. Back in July this year, the brand had partnered with NFT media shop, VaynerNFT for a “long-term business play”. The next month, it purchased Tom Sachs’ NFT art piece for around $25,000 and the domain name ‘beer.eth’ for around $94,000 at the time.