Coachella and FTX have teamed up and announced that every 2022 pass holder for the Coachella festival in 2 weeks can claim a free NFT. This shows how NFTs can be used at festivals to track and reward fan loyalty, as well as serve as proof of attendance to physical events. To clarify, the NFT will be titled ‘In Blossom’.
About the NFTs
On the Friday morning of each festival weekend, Coachella NFT holders will see their seed NFT ‘blossom’ into one of seven desert flowers. All of the NFT holders will be able to claim festival benefits such as a dedicated entry lane, limited-edition FTX & Coachella merch, and food & beverage vouchers.
Also, the Coachella NFT has been designed by Jonathan Zawada, an NFT artist who is followed by Beeple on Twitter. A random selection of seed NFTs will blossom into one of six rare flowers. These can be redeemed for premium upgrades at the festival, including VIP upgrades, 2023 weekend passes, access to the FTX VIP lounge, premium merch items, Goldenvoice concert tickets, and Ferris Wheel rides.
From today, pass holders can claim their Coachella NFT through their wristband code, via the FTX app.
Coachella Festival 2022
Coachella 2022 is set to be as big as ever. The festival takes place over two successive weekends, April 15-17 and 22-24, and features many stars on the lineup. These include Ye (Kanye West), Harry Styles and Billie Eilish.
Historically, the annual festival has been held in Indio, California since 1999. However, it had been cancelled for the past two years due to coronavirus. It is set to make a triumphant return this year. In 2017, the attendance sat at 250,000 (over the two weekends).
The event was started after Pearl Jam performed in the Empire Polo Club in Indio in 1993. This event established the venue’s suitability for large-scale events. It was not until 6 years later that these large-scale events returned and Coachella began, and it’s been running since.