FC Barcelona, one of the world’s biggest football clubs, is entering the NFT space with a unique Sotheby’s auction. “In a Way, Immortal” is the first NFT in the club’s history. Working in collaboration with BCN Visuals and the involvement of “The World of Johan Cruyff”, the fantastic audio-visual artwork celebrates legendary footballer Johan Cruyff’s iconic 1973 flying kick and goal.
On July 29th at 13:00 EDT, there is a live auction at the Sotheby’s New York auction house. The “In a Way, Immortal” NFT comes with priceless utility and is now available on Sotheby’s website. The online bidding is already at $32,000.
FC Barcelona NFT is a high-end piece of art
The audio-visual digital artwork NFT is a 40-second film, and alongside this, there are an additional four NFT images. The film has an original soundtrack played by a 30-piece orchestra and features real noise from the Camp Nou stadium and FC Barcelona’s loyal supporters.
The FC Barcelona NFT includes design by a high-quality team from Hollywood. The team consists of over 40 experts in computer graphics (CG) and visual effects (VFX) artists. Moreover, it took over 10,000 production hours to complete this remarkable piece of art.
Jordi Cruyff, son of footballer Johan Cruyff, said about the project, “The NFT In a Way, Immortal will be forever linked to my father’s legacy. He would have been fascinated to see that one of his most beautiful goals with FC Barcelona has been the inspiration to create this unique piece of digital art.”
In a Way, Immortal is part of broader upcoming collection
This is the first of 10 NFTs that the Spanish giants, FC Barcelona, are releasing. Additionally, future NFTs will celebrate historical moments and players from the club’s illustrious heritage.
In a way, Immortal also marks a defining moment in the legacy of the famous Catalonia football team. As one of the world’s most supported football clubs, FC Barcelona wants to ensure it keeps up to date with current market trends and reward its fans.
FC Barcelona embraces web3 world
The new collection, of which the Johan Cruyff goal is the first, is part of the club’s clear strategic commitment to adopting technology and embracing innovation. What’s more, the club wants to educate and inspire its fanbase, both young and old.
Joan Laporta, President of FC Barcelona, said, “Barça, with more than 400 million followers on social networks, is constantly opening new ways to connect with our fans, and we believe that with the Clubs new NFT strategy, we found a unique opportunity to continue growing and consolidating the Barça brand.”
FC Barcelona NFT comes with incredible utility
If you are lucky enough to win this impressive NFT, there are some mind-blowing perks. Firstly, you will automatically become the Barça Digital Ambassador. In this role, you will get to experience some extraordinary footballing moments.
The winner will participate in meet and greets, visits to the world-famous training academy, La Masia, and hospitality rights. However, that’s not all.
The most astonishing piece of utility is the right to play at the Spotify Camp Nou and also take part in an official ball handover. The stadium is one of football’s most beloved grounds that football fans dream of visiting and playing at.
Finally, the winner of the FC Barcelona NFT will win an incredibly high-end NFT. Furthermore, they will get to experience some priceless moments, thanks to the NFTs utility. The auction will end on July 29th and you can bid online now!