Jadu, AR Platform, and Michael Bay, Hollywood Director and Producer, have partnered to release AR avatars called Jadu AVAs. They will be the center of the platform’s augmented reality game world launching later this year. Bay, the director of some of the highest-grossing blockbusters of all time, designed the AVAs as AR-native characters.
Jadu AVAs
Jadu AVAs will be the robot avatars at the center of the company’s AR game world which will launch later this year. Michael Bay, Hollywood director and producer is making the avatars in partnership with Jadu.
Utilizing his early passion for robots and his proven ability to bring them to life in huge related movies like the Transformers franchise. Users will be able to build relationships in the new world built up by Jadu’s team of 50+ engineers and creatives.
The Jadu AVA collection is composed of 11,111 total unique AVAs that will be available as NFTs and as playable 3D characters. Jadu’s previous collections have done a combined $30M in secondary sales volume. The entire AVA collection, including those designed by Michael Bay, will be available to players this fall.
On the project, Michael Bay said: “Throughout my career, I’ve tried to push many visual boundaries, and augmented reality is the next level to explore in that ongoing endeavor, It’s a fascinating new way to create content and give me a chance to explore this new world, so it feels like a natural evolution to partner with Jadu, who are at the forefront of AR innovation. It’s been fun to work on creating cool, compelling, interactive robots and machines as avatars.”
About Michael Bay
Michael Bay is an American film producer and director behind some of the biggest films of all time. Some of his most notable work includes the Transformers series, and the Bad Boys series. As well as this, the movies from Teenage Mutant Ninja Turtles, and all of the Purge movies, among others. A full list of his films via his IMDb can be found here.
Bay spent his early, post-college career working on various music videos. He worked with Tina Turner, Meat Loaf, Lionel Richie and more in these ventures.
Beyond this, he worked in creating advertisements before making his move to movies. He filmed advertisements for many of the world’s biggest companies, including Nike, Reebok, Coca-Cola and Budweiser.
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