For the first time in history, Macy’s is celebrating its upcoming NY Thanksgiving Day Parade by launching ten ultra-rare NFTs. The collection marks the retail brand’s debut into the NFT world, thanks to its partnership with dedicated platform Sweet.
Macy’s Thanksgiving Day Parade surprise NFT launch
This year, giant retail brand Macy’s is celebrating Thanksgiving digitally too via NFTs. In order to celebrate the 95th Thanksgiving Day Parade, the company released an impressive themed NFT collection. From balloons to inflatable creatures, the 9,510 digital animations bring the Macy’s Parade vibe to life. Moreover, the collectibles will come in three different rarities: Classic, Rare, and Ultra Rare.
On November 25th at 10:00 AM ET, collectors will be able to claim one of the generative NFTs for free while enjoying the New York City parade. The rules are simple: first-come, first-served! What’s more, everybody will be able to join exclusive sweepstakes to win a whopping $10,000 until November 30th!
However, the outstanding project will begin by launching 10 Ultra Rare Macy’s Thanksgiving Day Parade NFTs on November 19th. The auction will run until Tuesday, November 30, via dedicated platform Sweet.
Notably, each NFT is featuring a one-of-one design. At the time of writing this post, the highest bid has surpassed $2,000 – and it will most likely go much higher until Tuesday evening.
Macy’s Thanksgiving Day Parade Executive Producer Will Coss revealed his excitement in a press release:
“As we celebrate our rich legacy, 95 years in the making, we were struck by the unique place the Parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” he said.
Environmental impact and charity goals
In order to create the marvelous Thanksgiving Day NFTs, Macy’s has teamed up with dedicated platform Sweet. Not only does the company put consumers’ needs first, but it’s also an environmentally-friendly solution to NFT trading.
As a result, all of theMacy’s Thanksgiving NFTs will be carbon-neutral and easy to acquire, sell, or trade. Notably, the collection is built on the Polygon blockchain, which is also a sustainable option.
Impressively, all proceeds from the 10 Ultra Rare NFTs launched today will go to Macy’s partner, the Make-A-Wish Foundation. The nonprofit organization aims to turn dreams into reality for critically-ill children.
In addition, 10% of all secondary sales will also support Make-A-Wish – an initiative Coss takes pride in:
“To celebrate the (Thanksgiving Day Parade) history, we created art in a new form through NFTs that would bring the magic of the Parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish.”
Macy’s Thanksgiving Parade, a memorable event
From Macy’s 4th of July Fireworks to its Thanksgiving Day Parade (and now NFTs), the giant retail brand has been creating memories for Americans for over 160 years. In fact, the annual Thanksgiving Day Parade has reached its 95th edition this year.
The iconic event will take place in New York City on November 25 starting 9:00 AM. Unlike previous years, though, fans can now leave the parade with an outstanding digital memory: an NFT.