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    Macy’s Launches Thanksgiving Day Parade NFTs via Sweet

    By AdeleNovember 19, 20213 Mins Read

    For the first time in history, Macy’s is celebrating its upcoming NY Thanksgiving Day Parade by launching ten ultra-rare NFTs. The collection marks the retail brand’s debut into the NFT world, thanks to its partnership with dedicated platform Sweet.

    Image of a Macy's Thanksgiving Day NFT via Sweet
    Macy’s is celebrating its 95th Thanksgiving Day Parade by launching ten Ultra Rare NFTs of its debut themed collection. Credits: Sweet

    Macy’s Thanksgiving Day Parade surprise NFT launch

    This year, giant retail brand Macy’s is celebrating Thanksgiving digitally too via NFTs. In order to celebrate the 95th Thanksgiving Day Parade, the company released an impressive themed NFT collection. From balloons to inflatable creatures, the 9,510 digital animations bring the Macy’s Parade vibe to life. Moreover, the collectibles will come in three different rarities: Classic, Rare, and Ultra Rare.

    On November 25th at 10:00 AM ET, collectors will be able to claim one of the generative NFTs for free while enjoying the New York City parade. The rules are simple: first-come, first-served! What’s more, everybody will be able to join exclusive sweepstakes to win a whopping $10,000 until November 30th!

    However, the outstanding project will begin by launching 10 Ultra Rare Macy’s Thanksgiving Day Parade NFTs on November 19th. The auction will run until Tuesday, November 30, via dedicated platform Sweet.

    Notably, each NFT is featuring a one-of-one design. At the time of writing this post, the highest bid has surpassed $2,000 – and it will most likely go much higher until Tuesday evening.

    Macy’s Thanksgiving Day Parade Executive Producer Will Coss revealed his excitement in a press release:

    “As we celebrate our rich legacy, 95 years in the making, we were struck by the unique place the Parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” he said.

    Official digital poster of the Macy's Thanksgiving Day Parade
    Macy’s Thanksgiving Day Parade NFTs have been launched with the help of environmentally-friendly platform Sweet. Credits: Twitter

    Environmental impact and charity goals

    In order to create the marvelous Thanksgiving Day NFTs, Macy’s has teamed up with dedicated platform Sweet. Not only does the company put consumers’ needs first, but it’s also an environmentally-friendly solution to NFT trading.

    As a result, all of theMacy’s Thanksgiving NFTs will be carbon-neutral and easy to acquire, sell, or trade. Notably, the collection is built on the Polygon blockchain, which is also a sustainable option.

    Impressively, all proceeds from the 10 Ultra Rare NFTs launched today will go to Macy’s partner, the Make-A-Wish Foundation. The nonprofit organization aims to turn dreams into reality for critically-ill children.

    In addition, 10% of all secondary sales will also support Make-A-Wish – an initiative Coss takes pride in:

    “To celebrate the (Thanksgiving Day Parade) history, we created art in a new form through NFTs that would bring the magic of the Parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish.”

    Image of a Macy's Thanksgiving Day Parade NFT via Sweet
    The digital assets are a memorable way of celebrating the Thanksgiving Day Parade while supporting the Make-A-Wish nonprofit organization. Credits: Sweet

    Macy’s Thanksgiving Parade, a memorable event

    From Macy’s 4th of July Fireworks to its Thanksgiving Day Parade (and now NFTs), the giant retail brand has been creating memories for Americans for over 160 years. In fact, the annual Thanksgiving Day Parade has reached its 95th edition this year.

    The iconic event will take place in New York City on November 25 starting 9:00 AM. Unlike previous years, though, fans can now leave the parade with an outstanding digital memory: an NFT.

     


    All investment/financial opinions expressed by NFTevening.com are not recommendations.

    This article is educational material.

    As always, make your own research prior to making any kind of investment.

    Adele

      Adele Ioana is a writer with a deep interest in digital visual arts. Between covering two news stories, she enjoys drawing portraits and studying photo manipulation.

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