Vayner3 is partnering with Red Bull for the exciting Doodle Art Program 2023! Significantly, Vayner3 will be facilitating the creation of the ‘Red Bull Doodle Art Collection mentored by Burnt Toast’. Let’s take a closer look!
Global Inspiration: Red Bull’s Doodle Art Competition Empowers Artists Worldwide
Vayner3, the renowned innovation consultancy, is collaborating with Red Bull for the highly anticipated Doodle Art Program 2023. But what does this actually mean?
Markedly, the ‘Red Bull Doodle Art Collection mentored by Burnt Toast’ comprises 61 digital art pieces. These come from the groundbreaking mentorship program between renowned digital artist Burnt Toast (Doodles co-founder) and the esteemed Red Bull Doodle Art competition. With the competition’s global reach, Red Bull and Vayner3 strive to inspire and empower a new wave of artists. Additionally, it aims to encourage students and creatives worldwide to unleash their creativity and freely express themselves through imaginative doodles.
To enter, all you need is a pen and paper. In the 2023 edition, more than 120,000 participants from around the world submitted their original doodles. Out of these, sixty-one national winners selected one of five doodles created by Burnt Toast to incorporate into a new artwork for the World Final event in Amsterdam. After the World Final event this weekend, Burnt Toast will personally add pastel colors to the winner’s unique artwork.
You can get take a look at the complete collection through the Open Edition mint, which will remain open until Saturday, May 27th at 2pm EST.
Web3-powered Innovation: Vayner3 and Red Bull’s Collaboration Takes Doodle Art to New Heights
Vayner3 played a crucial role in propelling the program forward. They did this by enhancing digital engagement and fostering active community participation through the integration of a Web3 layer. After extensive consultation with Red Bull, they strategically navigated an authentic entry into the Web3 space. Through their collaboration, Vayner3 brought innovation and cutting-edge technology to the forefront. Thus, creating a seamless and immersive experience for participants.
President of Vayner3, Avery Akkineni, said: “When Red Bull reached out about adding a web3 layer to their iconic Doodle Art program; we were thrilled. Their team is best in class in so many ways; and have thoughtfully planned a way to celebrate their student creators by putting the artwork of 61 world finalists on chain; including icons designed by Burnt Toast, and direct mentorship from the legendary Doodler himself. Through our partnership, Vayner3 and Red Bull celebrate the intersection of art, technology, and community engagement. Vayner3 continues its commitment to empower partner brands to explore the integration of web3 technology within existing consumer facing activations.”
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