The Theta Network is celebrating the 50th season of one of the most iconic game shows of all time, The Price Is Right, on CBS. The NFT collaboration with Freemantle, the owners of the TV show, is set to highlight the cultural significance of the legendary show.
The NFT sale is coming soon, so keep your eyes open for this unique opportunity only on the Theta Network.
What is the Price Is Right?
Exclusive to CBS, The Price Is Right, and the Theta Network collaboration will highlight the significance of American television’s longest-running game show.
The popular show first aired as far back as 1956. Today’s show we love and adore first aired in 1972, hosted by Bob Barker. Since 2007, Drew Carey has hosted the program. There are over 9,000 episodes, and the show has given away prizes worth over $250 million. Furthermore, The Price Is Right spans a global audience.
Meanwhile, there have been several highly successful spin-off shows in other countries. These include The United Kingdom, Australia, Mexico, and Vietnam.
Without a doubt, The Price Is Right is an iconic pop-culture show and is considered one of the greatest TV game shows of all time. The Theta Network NFT collaboration with the CBS show is an exciting move.
The NFTs are more than just digital art. They will focus on the game shows popular games, including Plinko, Cliff Hangers, and Punch-A-Bunch. These will have real-world utility and connect token holders to many exclusive benefits. Some of the NFTs will include rare vintage physical items from The Price Is Right history and much more.
Theta Collaboration with iconic CBS television producer
This is not the first significant collaboration for the Theta Network, owned by Theta Labs. They have worked with several leading brands, including Katy Perry, FUSE Media and the World Poker Tour. The popular CBS Freemantle show is certainly in good hands under The Theta Network.
Now, they are working with Freemantle, the company behind The Price Is Right to ensure that the NFT collection meets the high standard required for the world-famous Emmy award-winning TV show.
The Theta blockchain is incredibly popular due to its energy-efficient capabilities. In fact, the Theta protocol is built on a proof-of-stake model. This reduces its environmental impact. Additionally, Theta claims that their method uses less than 0.01% of the energy that Ethereum does.
Meanwhile, Theta Network’s NFT marketplace, ThetaDrop, is powered by the Theta protocol. It is exclusively designed for video, media and entertainment.
Freemantle chooses Theta, the green platform
“For our first, The Price Is Right NFTs, we needed to make sure we had the right platform to make the debut a success”, said Angela Hueber, Vice President of Commercial and Licensing at Fremantle. “Theta’s low-cost, green NFT platform stood out as the best choice. Their previous sold-out NFT drops with some of the most well-known brands and artists reassured us that it was the right home for our legendary series.”
Freemantle is a global superpower in the TV world. The production powerhouse is responsible for some of the biggest television shows of all time. These include such shows as American Idol and America’s Got Talent, Game of Thrones and many more.
Finally, Theta collaborating with Freemantle and CBS show The Price Is Right proves that the NFT space is expanding. Meanwhile, more and more global brands are joining the NFT community. It is a very exciting time.